The MVP Breakfast Scam

There’s an article in today’s Tribune about how the Chicago Public Schools are offering a “free universal breakfast” to all of the students. The problem is that this free breakfast is – to put it mildly – junk.

Couched under the upbeat marketing moniker “MVP Breakfast,” this abomination is also known as a “Super Donut” by its manufacturer R Super Foods. R. Super Foods was started by former Pittsburgh Steeler great, Franco Harris.

superdonut

This is a great example of how clever marketing is often used to disguise food items that are inherently unhealthy for humans. The logic in this case is that, since Franco Harris was such a tremendous athlete, anything produced by or endorsed by him MUST be good for you.

What the article doesn’t mention is that Franco Harris started his company based on a very flawed premises – namely, that you could convert bad food into good food just by artificially injecting it with nutrients. Per Franco:

Instead of demonizing the doughnut and eliminating it from our diet, why couldn’t we make one that gives you minerals, vitamins and protein?

What’s even more scary about this “super donut” is that it’s “available in school cafeterias in all 50 states, plus nursing homes, hospitals and health-care facilities across the country and at military bases around the world.”

I admire Franco Harris. He’s a fantastic athlete who has accomplished some amazing feats. But he’s pushing junk food on kids, soldiers, and senior citizens.

2 Replies to “The MVP Breakfast Scam

  1. these super donuts are really good to help thin the heard of the frail and weak ! perhaps it would be faster and cheaper to kill the school kids by feeding them buckets of lard . What happened to the school changing over from JUNK food to healthy fair ? The public school system cut out all of the gym and swim and feed the children crap to “save money” but it was proven to be much cheaper to serve them real food then the crap they hand out.

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