How to Really Make Smarter Cereal Purchases

This one was a “gimme.” The health and fitness blogger at the Chicago Tribune recently featured a piece called “How to make smarter cereal purchases.

Among the strategies you can use to make wiser cereal purchases are the following:

– Watch the sugar. Look for cereals with less than 10 grams of sugar per serving and beware of code names such as honey, cane juice and high-fructose corn syrup. It helps to know that 4 grams of sugar equal 1 teaspoon.

– Call it “dessert.” It’s best to think of kids’ cereals as non-fat cookies,” says NYU nutrition professor Marion Nestle. “Is that what kids really should be eating for anything other than dessert?”

I’m surprised there wasn’t any mention of how important it is to choose the “most fortified” cereal:

I have a better and much simpler strategy:

Don’t eat it yourself. And for God’s sake, don’t serve it to your kids.

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