New OWC Gear: Custom Made Lake Monster Shirts!

For those of you who have already joined the Cult of Cool, you can now order custom made shirts that feature your very own, hard-earned Lake Monster number! Here’s what they look like: And for those rare and intrepid souls who did 1/2 mile or more in sub-35F water temps, you can get your Lake [...]

Product Review: Xterra Vortex 3 Fullsuit

Back in May 2009, my 5-year-old Ironman Instinct finally ended its useful life for my purposes. So I went to a number of Chicago-area multi sports stores and tried out a variety of brands including Zoot, BlueSeventy, and Orca. While they all looked great and had some really neat features, none of them seemed like [...]

Product Testimonial Video: Suit Juice

Here’s the final cut of the marketing piece we did for Suit Juice. We’ve got some additional footage that we’ll most likely post separately, but be sure to check out our recent masterpiece! Share

How Zazzle Loses Customers

Here are some pictures of the technical shirt many of us received for doing the Harbor Lights Triathlon: As you can see, whoever did the printing on these shirts did a pretty good job. The images and logos are clearly printed on the synthetic fabric, and the colors and textures are uniform. Now here’s what [...]

High Tech Swimsuit Wars

There’s an interesting article in today’s Wall Street Journal about the ongoing debate among Masters Swimmers on whether or not it’s legal or ethical to use some of the newer, “high-tech” swimsuits. The Federation Internationale de Natation (FINA) issued a ruling over the summer stating that, beginning in 2010, only suits made from “textiles” that [...]

OWC Gear – Too Cool for Words!

I just received the OWC mugs I ordered last week, and they are pretty righteous: Be the first in your office/household/classroom/gym/cell block to own one of these collectors’ items. Click here to order yours today! Share

Xterra Vendetta Wetsuit – OWC Discount Ends June 30

Just a quick FYI. Xterra Wetsuits, our sponsor, has given us special discounts on their various products. Most of these discounts are ongoing, but they have placed a time limit on the discount for their high end wetsuit, the Vendetta. So if you are interested in getting one of these “elite” wetsuits at a special [...]

Sponsorship Opportunity: Attention Wetsuit Makers

My 2004 Ironman Instinct has developed several major rents in one of the legs that makes it essentially beyond repair at this point. While I will be able to continue swimming with the help of some strategically placed duct tape, I am currently seeking a replacement wetsuit. So in the spirit of directness: I am [...]

Cold Water Swim Gear – 50F and Below

Here’s the set-up I use this time of year when the lake temperatures start to dip below 50F: First layer Tyr swim jammers with dri-fit underwear ONeill 13 Ounce Thermo-X Short Sleeve Crew I can’t say enough about the ONeill Thermo-X. Candidly, I think this is the most critical piece of equipment in this set-up. [...]

Cold Water Swim Gear – Your “Outer Game”

In order to swim comfortably in the bracing waters of Lake Michigan, I gear up in layers. 1) Tyr jammer swimsuit 2) ONeill 13 Ounce Thermo-X Short Sleeve Crew designed to keep my “core” warm 3) A full body wetsuit The final cold water accessories are a neoprene swim cap, neoprene booties, and neoprene diving [...]