A Case Study of a Marketing Half-Truth

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This is an example of how clever marketing can very often disguise an inherently unhealthy product.

The marketing folks at Kellogg’s® hit you with a bold statement about how they are are striving hard on your behalf to make sure “your family’s IMMUNITY” is the best it can possibly be. And how are they looking out for your family members’ precious immune systems?

Kellogg’s® Rice Krispies® has been improved to include antioxidants and nutrients that your family needs to help them stay healthy.

Rices Krispies® is still the same delicious cereal you love, now with an excellent source of vitamins A, B, C, and E – antioxidants and nutrients that help support the body’s immune system.

This is what’s known as a “marketing half-truth.”

A, B, C, and E vitamins do fall under the categories of antioxidants and nutrients, and they certainly do help support the body’s immune system. But their immuno-supportive effects are either partially or completely negated by the systemic inflammation resulting from the rice, sugar and high fructose corn syrup contained within the product itself.

Remember, manufacturers of processed foods exist the sell their products at a profit. Your physical health is a secondary concern – or irrelevant altogether.

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